The Hope Center is a Northern California based charity that provides services to homeless people in the Butte County area. They needed a new identity as well as website redesign. Their new identity was designed around the necessity for low cost reproduction and so was designed to be used a s a stencil. The website architecture was designed with three primary users: people who needed to learn about their available services, people who wanted to volunteer and people who wanted to donate. The content for the site was disseminated into these three areas around the action words learn, serve and give.